Paul Froio

Paul Froio has had a successful career in the Reebok organization, hitting a number of milestones including developing the Retail Muscle Up strategy and leading Sales & Marketing teams. He has also overseen multiple successful product launches, travelled extensively as head of Global Business Development, and helped to grow double-digit sales in EMEA, CIS, and LAM markets. In his spare time, Paul enjoys spending time with his family and travelling.