The men’s grooming products market is projected to witness a CAGR of 4.5% during the forecast period.  Revenue from the sales of men’s grooming products across the world is likely to become twice by 2032 from the present valuation of US$ 55.5 Bn.

What is the Impact of COVID-19 on Men’s Grooming Products Market?

The men’s grooming products market has been moderately affected by the COVID-19 pandemic since many social arrangement facilities and offices were closed.

Consequently, these factors have reduced the demand for men’s grooming products, particularly shaving products. Another consequential trend in the men’s grooming products market is the rise of do-it-yourself (DIY) grooming.

Many beauty salons have closed, and even in places where they have not, consumers are forgoing services because of concerns about close physical contact.

As a result, men are experimenting with their looks during the lockdown regime, which has marginally increased the sales of men’s grooming products.

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Which Factors are Driving Sales of Men’s Grooming Products?

The demand for natural, clean-label and organic goods in the men’s grooming products market has surged as public awareness of the detrimental effects of chemical compounds often used in grooming items, such as shaving creams, has grown.

Males increasingly prefer natural grooming products to chemical-based grooming products. This has led to a rise in demand for men’s grooming products and sales of products that are safe, natural, organic, and cruelty-free in recent years.

The rise in the trend of premiumization in demand for men’s grooming products, with an increased impact of clean-label ingredients, has led to the high price of organic men’s grooming products which may affect the sales of men’s grooming products.

Furthermore, a rising number of primary producers in the men’s grooming products market are hiring various celebrities from the domains of sports and entertainment to advocate their goods to persuade consumers to use these endorsed items and increase demand for men’s grooming products as well as sales of men’s grooming products

Information Source: https://www.futuremarketinsights.com/reports/men-grooming-products-market