What exactly is a Bridal Makeup Artist? A professional makeup artist who is certified in the application of wedding day makeup is known as a bridal makeup artist. Traditional bridal makeup services were exclusively for the bride. In reality nowadays, bridal makeup artists offer makeup for groomsmen and bridesmaids. The term "male grooming" refers to the use of makeup and other beauty techniques that are designed for males. https://www.popinchicago.com/