What are B2B eCommerce KPIs and Why Do They Matter? Measuring a quantifiable part of the performance of your eCommerce store using metrics is what it means to measure something.
A metric would be, for instance, the number of customers who come into your store each month. Because it influences something you care about, namely how many consumers your store draws, it delivers information that you are interested in.
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When B2B eCommerce metrics change over time, it becomes clear if your business is heading on the right path. You particularly want to know if a modification you made at the end of January resulted in more clients visiting in February.
A metric and a key performance indicator (KPI) are they the same thing?
Although they are similar and frequently used interchangeably, a B2B eCommerce KPI is more precise. As we previously stated, there are thousands of potential indicators you might track, but only a portion of these are important for your company and its present ambitions. These are the key performance indicators or KPIs.
The number of visitors is a KPI if you’re spending a lot of money on marketing to drive more customers to your store. In comparison, if you’re more concerned with increasing the size of each sale, that is a KPI, and the precise number of visitors may not be as important.
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