Ideation - Where business ideas come from

Ideation is the creative process of developing and communicating new business ideas. We can either use an existing idea or create our own. This is also true for growing an existing company. It has always been difficult for me to decide which is more difficult - the finding of an idea or the execution click this.

Sometimes, ideas are simple enough to come up with. The hard part is deciding whether it's good enough to be used as a basis for a successful business. The next step is to prove that your idea is a good one.

Sometimes, a viable idea can be the most difficult thing to find. You may feel like all the great ideas have been taken and you are left with little to no idea. It can take days or years to think of a good idea. And, as with creativity, it is often unproductive to rush the process. Apart from other common barriers (money, people), people often stop taking action on their dreams of being their boss.

The idea is the first step in creating a new business. It is possible to test your idea through prototyping, iteration, and other methods. Your idea will likely evolve during these initial phases and could even transform into something else. These are the three main categories for business ideas. Considering these categories can help you to spark your next brilliant idea or validate an existing one.

  • New is a new invention. You can think of the Segway, Virtual Reality, and other inventions. This category is difficult for new business ideas. Very few ideas are truly new. A "new" idea is one that does not exist currently or in the future. It is easy to mistake a new idea for a modification or disruption of a traditional or existing way of doing things. It is difficult to find truly unique and innovative ideas. Don't let this stop you from trying other viable ideas.
  • Improvement is the best mouse trap. Excluded are exterior-express car washes, Virgin Airlines, LED lighting and Disney Land. This category is likely to include most small businesses. This is when you take an existing product or service and make it better. For example, you might use better raw materials or add more value to the service or product.
  • Disruption is a revolutionary new way to do something. These include Uber, AirBnB and Amazon. The internet and modern interconnectedness allow us to transform, disrupt and reinvent entire industries. While the internet and other technologies may not be the only way to implement a disruptive business idea or strategy, they have certainly made it easier.

From where do great ideas come? These sources can be reading, podcasts and architecture. Customers are the best source for ideas for existing businesses. To spark the next great idea, it takes more than just reading or experiencing something.

Belle Cooper's article "How to Generate Good Ideas" quotes Steve Jobs as saying that creative people can " connect the experiences they have and synthesize new." According to his observations, creative people have "had more experience or thought more about their own experiences" than other.

It's a great way to continue developing your creativity.

Does that mean you need to be creative in order to come up with business ideas? Yes, creativity is a key ingredient for innovation. Many people don't believe in their creative potential or are afraid to tap into that creativity. In that we are creating something unique to be judged by others, the idea generation process is similar to creativity. It is important to be able to accept ideas that might seem ridiculous or frivolous from others. Remember what George Bernard Shaw said: "All great truths start as blasphemies."

It is best to start with one or two business ideas and then test them. Then, you can move on to the next step, which is to develop the idea that offers the greatest chance of success. Remember that the customer is ultimately the ultimate judge of a business idea's viability. Remember that even if your idea was simple, someone would have already done it.

Questions to ask to help you qualify your business idea.

  • What problem does it solve? What problem is it solving?
  • What are the benefits and features of my offering?
  • What is my competitive advantage What makes my idea unique in my market
  • What are my skills and experiences in relation to my idea?
  • How can I test it and show it off?
  • How much capital will it take to make this idea a reality?
  • Is my idea solving a problem for a billion people or just a few?
  • What can I see myself doing with this idea for the next five to ten years?
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